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Sustainable Accommodations' Marketing Communication: Sokos Hotels Case
(2023)
Over the last years, sustainable tourism has gained significant attention. There are substantial effects of tourism on both the environment and society. The use of sustainable accommodation for ethical travel can lessen ...
TikTok as a new marketing channel for GastroBar Saimaa
(2022)
Businesses in the food and beverage industry are progressively turning to social media as their primary channel of communication. Witnessing the dramatic growth in terms of new user accounts and the expansion of TikTok ...
